Westfield Future Fashion | Touch Screen
To launch the Spring/Summer 2012 collection at Westfield we created the tools to turn the shoppers into stylists.
On giant 103" touch screens they were able to pull from a database of over 600 items from every retailer and create a look board. These were then shared as a visual shopping list to the shopper's smart phone, while completed look boards were shared online along side looks by fashion editors, bloggers and professional stylists.
Over 2 the weeks, the style board application was used 13,740 times over the course of the event. 900 unique style boards were created by shoppers and uploaded to Facebook and footfall in Westfield London was up an impressive 7.6%.